 |
mobile cow is based in south africa and offers mobile marketing and mobile billing tools
USSD – the simple menu solution
Although most people don’t know what USSD is, most people have used it before! You know the funny looking #100# number you call when topping up airtime? That’s USSD.
USSD works on all handsets and provides a crisp menu interface. That’s why we have developed MobiSurvey – so you can easily run mobile surveys with a massive reach – to anyone in South Africa with a cell phone!
To browse an example USSD menu, please type in *120*8771# on your handset and press CALL
Mobi Sites – the web future is mobile
It’s no secret that in South African today there are almost twice as many people connected to the internet through their mobile phones than from a traditional desktop P.C.
Mobi sites are basically really, really, really small websites that have been designed for the mobile web. As more people become mobile, so should your presence, and Mobi sites are rapidly becoming the norm for brands.
Have a look at southafricanweather.mobi
LBS – geographical relevancy
With one of the key elements of Mobile Marketing being relevancy (we hate spammers!), LBS allows you to keep your message absolutely relevant geographically. Information on events / shops / sales / points of interest is made totally relevant in terms of location.
This is done by performing a LBS “look up” on the users handset location, with an accuracy range of anything from 100m to a kilometre being returned.
To receive an example, please SMS the keyword LBS to 32665. (R1)
Note that by doing so you are consenting to us to perform a once of LBS “look up” on your handset!
EBS – Mobile Billing made easy
Event Billing Service (EBS) or Online Billing Service (OBS) means that you can bill your subscribers through their mobile phone. This can be for a once off transaction or for a subscription type service.
EBS is an extremely powerful way to transact for both consumer and seller. With the number of mobile internet users far surpassing the number of desktop internet users, adopting EBS as a billing channel becomes an easy decision to make.
Mobile Billing offers advantages such as simplicity, speed of payment, security, billing accuracy and lower support costs.
MMS – a multimedia experience
You can’t beat the experience of receiving a well presented multi-media MMS. The message can be delivered in the form of a simple animated presentation with sound or voice over, or for more segmented campaigns, as a video.
MMS is perfect for a “rifle” targeted approach, and we can scrub your database to ensure the recipient can receive MMS.
To receive an example, please SMS the keyword MMS to 32665. (R1)
Short Codes – interactivity simplified
Short Codes are a way for you to allow simple mobile interaction with your brand, be it as part of a competition or a call to action. Please have a peek below to see how you can get some examples.
The first keyword MOBI will send you back an SMS with a link to a Mobi website, which can be tracked to allow for measurability stats. The second keyword is simply your e-mail address – this is used to then send a rich HTML e-mail to the e-mail address received.
To receive an example Mobi website call to action, SMS the keyword MOBI to 32665. (R1)
To receive an example rich HTML e-mail, SMS EMAIL (your e-mail address) to 32665. (R1)
SMS – simple, measurable, ubiquitous
SMS messaging needs no introduction! Suffice to say that it is the most common and used form of messaging between mobile devices. Even the Baby Boomers are thumbing away!
When someone receives an SMS, they almost always read it, and can also respond quickly. It is totally ubiquitous, as it is supported by all handsets and is expertly used by all users.
To receive an example, please SMS the keyword SMS to 32665. (R1)
